Apps are no longer just games or entertainment programs. They are now used for ecommerce, finance and management. Here’s 6 reasons why businesses today need a mobile app to stay competitive.
1.- Engaging Your Market
With the rise of the smartphones, people are constantly connected to their little handheld friends. They communicate with their distant friends with it, learn new jokes through it, get directions to their favorite coffee shop from it, and much, much more. So where are we going with this? They are constantly engaged with it. By giving your customers access to your business from an easy to use app on their phone, you are giving them all that they need to stay in touch with you, and stay engaged with your business.
2.- Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3.- Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
4.- Special Benefits
Another benefit of a mobile app is to offer special benefits to the users. Many of the mobile app platforms let you to offer prizes or special offers. App users can get the offers through text messages or as an alert when they open the app. If you give exclusive offers through your app, customers will be more likely to use it and also to recommend others.
5.- Capture Mobile Commerce
The number of consumers using mobile devices and smart phones to make purchases has been increasing quickly over the last few years. One of the reasons a business needs a mobile app is to capture mobile commerce. An app can frame the purchasing experience in a way that is consistent with the brand and that is secure. Apps also allow for different types of sales such as micropayments from anywhere in the world.