“Just one word cannot define all the pleasure, freedom and satisfaction that this profession offers me. That’s a dream made true.”
Manuel Naranjo is an Excellent Professional Voice Over. He records documentary, narrations, commercials, promotions and tv spots for a broad range of Spanish, German and Swiss companies that rely on his experience for audiovisual media. Manuel is son of Spanish parents who migrated to Switzerland seeking for a better life. He lives in Kriens, Switzerland, and from there he develops his professional activity as voice over, musician and marketer. Thanks to his talent as musician and singer, Manuel was chosen in 2013 to participate in the Switzerland TV show “The Voice”. We talk about his work and his thoughts about the industry.
Explain briefly how long you have lived in Switzerland
My parents took the decision to live in Switzerland about forty years ago when they migrated to this country seeking a more promising future. My parents met here, in Lucerne, working in the same hotel. As my parents are from different cities in Spain, God knows where I would be if they had not made that decision.
When did you begin your career as a Voice Over?
Like many of my fellow voice-overs, my first passion was radio. Although I have never worked at a radio station, it is a medium that has always excited me. I found my voice recording my little radio shows in my room with my father’s cassette recorder at the age of 12 or 13 years. Then I discovered my great passion: music. At the age of 15, I founded my first group with which I still play today. I always had the dream of making a living with my voice and so in 2012 after being laid off from my job as a marketing assistant at a retail chain, my wife and I decided to take risks and launch my career as a Voice Over.
You are also dedicated to marketing and you are a musician. How do you combine these aspects with the profession of Voice Over?
Although at first glance it may not seem that all these facets are perfectly combined:
My knowledge in marketing has helped me to gain notoriety and place myself in the market, to contact potential customers and to build a brand around my services. Many of my fellow voice-overs here in Switzerland, have basic training as actors. Most of them do not give equal importance to marketing as I do. This factor has been my great advantage to enter the market.
My musicality helps me in my work behind the microphone. Humans speak in melodies. Melodies reinforce the message of a sentence and turn them into questions, exclamations etc. As an experienced singer, it helps me a lot to have the awareness and know-how to present the melodies according to the instructions of the producer or client. This forms a good basis which has to be regularly enriched with training and courses.
How would you define this profession in a single word?
A single word can not define all the pleasure, freedom and satisfaction that this profession gives me. For me it’s a dream come true. But if I had to define it in one word, what this profession makes me feel, it would be: Gratitude