Marji J. Sherman
She is a smart, sensitive and an approachable woman. She is passionate about her work and has great empathy with others. She is both daring and genuine in her personal and professional life and she shows it every day on her social profiles to her large number of followers. With strong communication skills, her followers and the brands trust in what she says, because they perceive her transparency, honesty and humanity. Marji J. Sherman is a globally known social media strategist that has been featured in The Growth Factor, Inc. Magazine, Jay Baer’s Social Pros podcast, and other publications. She extends her passion for brand/consumer engagement on social media platforms to her blog. She is currently the social media strategist for the Cancer Treatment Centers of America. We talked to her about her personal and family life as well as her thoughts on the world of social media and digital marketing.
– How would you define yourself?
A passionate, authentic social media strategist dedicated to using social media to positively influence the world.
– If you wrote a book about everything you have learned doing digital marketing, what would the title be?
How To Stay True To Your Brand In A World Full Of Posers
Marji J. and her mother
– Do you think there’s too much “ego” among the Social Media professionals?
Absolutely! When you have people listening to your every word and start gaining more followers, it’s very easy to get caught up in it. Fortunately, I have incredibly grounded parents that keep me humble. Just this weekend, I was telling my mom I made some social media list, and her response was, “Well, I am #1 in God’s eye, and that is way more important than some list.” They keep me focused on what it is real.
– How do you achieve the “authenticity” in the marketing world?
Authenticity is not something you achieve, it’s something you are. You can’t teach someone to be authentic, it has to be a habit imbedded in them to always be truly honest with themselves and the world.
– If you were to give advices to a company just starting on Social Media in 5 bullet points what would they be.
1.- Make sure you have an incredible product. If you don’t have a solid product, you can’t possibly step into the social media world and expect to do well.
2.- Be on the social networks your consumers are on
3.- Spend the majority of your time talking about your consumers, less time talking about yourself
4.- Don’t spread yourself too thin. It’s better to have less content that’s a higher quality, than more content that has a lower quality.
5.- Have a sense of humor. At the end of the day, you are going to be dealing with a very diverse, unfiltered group of people on social media and if you don’t have a sense of humor, everything will offend you.
Marji J. and her dog, Mr. Spencer
– You’ve got a huge number of followers in social media as well as you share with them some of your personal and family experiences. What do you get back from sharing your experience publicly? What may they take out from them?
I realize that I am not alone. The first time I spoke about something really personal and important to me on my blog was when I left an abusive marriage. I had spent so much time sending out photos of a happy couple on social media, when, in fact, I was living with torn tendons in my right arm and attending occupational therapy on a daily basis. I had a “come to Jesus” moment when I realized I needed to share EVERYTHING, not just the sparkly photos, if I wanted to live authentically. So, I wrote a post about what was going on at that point in my life, and the response was incredibly positive. I realized I wasn’t alone, and that people I hadn’t even met yet were there to support me. Then, something amazing happened, I started receiving emails, private message, public Tweets about similar situations other women have found themselves in, and how my post helped them gain the courage to move forward. That’s when I truly realized how powerful telling your authentic story can be.
Now, I share multiple facets of my life with my followers, and they have become a sort of second family to me as we share our stories and life experiences with each other. I’m very fortunate.
– What is the key to gaining customer fidelity?
Build trust with your customers by showing an interest in them, and being proactive about their needs. I constantly go back to companies that anticipate my needs, and show that they are willing to go the extra mile for me.
– What kind of projects are a wishful thinking for you to work on and why?
Anything that serves others and the community. Social media is so powerful and has the ability to positively influence so many lives. I jump at any project that helps make the world a bit better.
– Can you give us some insights on how to create and market a blog on social media?
Be yourself. Create a blog where you can talk about what you are passionate about, so it feels less like work, and more like your life. People will respond to your authenticity, and soon you will attract the followers and readers that you want.
– Last but not least, what is your motto or slogan?
“My life is my message”. I saw it as a tattoo on a friend’s foot once, and have been in love with it ever since. Your actions in your life should be your message to the world.
MARJI J. SHERMAN
Social Media Consultant