He is a social media and technology addict, passionate and knowledgeable of the 2.0 world and of the business sector. These are some of the confessions of José Antonio Antolín, “Jota” in social networks, who one day decided to make a leap by leaving Banking to devote himself to Social Media Consulting. With strong analytical skills José Antonio discusses with us some aspects of social media, business in the digital world and its objectives. He speaks clearly and forcefully, being a charismatic person both in real and digital life, and has already begun to gain recognition for his professionalism. One such recognition is particularly excited for him: it was devised by the businesswoman , Susan Gilbert, and places him at the in 15th place in the klout index, among the Top 50 Social Media Influencers.