Getting a video to go viral is one of the hardest things to do but if you can, it is worth its weight in gold. There is no secret formula to viral success but there are some tried and tested principles that apply to creating great videos.
KEEP YOUR VIDEO SHORT AND TO THE POINT
The first thing people do when they play a video is check to see how long it is. It helps them decide whether to watch it. 10 minutes: forget it. 2 minutes: I’ll give it a shot. 30 seconds: Heck, might as well. Make your video as short as possible while still keeping the heart of the story. Short videos spread better.
KEEP IT SIMPLE AND ENTERTAINING
State the problem in your niche market you are going to help them solve right up front in the beginning of the video. Give them useful information so that you move them from a place of no or little knowledge to a place of educated knowledge that puts them ahead in their industry.
IT’S NICE TO SHARE
Some company videos become so popular that people pass them along to colleagues or friends. Make it as easy as possible for them to see. “Add ‘TweetThis’ and ‘ShareThis’ buttons so people can share via social networking. The steps above can help you put together a video that promotes your business by catering to the demands of a visual age.
THE FIRST SEVEN SECONDS ARE CRUCIAL
Your video will be competing with billions of others for your target audience’s attention, so it’s vital you pique your viewer’s interest within the first few seconds. Avoid things like opening credits and lengthy intros; shock, fascinate or entertain the viewer as soon as possible to give them a reason to keep watching.
MAKE IT FUNNY
Laughter is an essential component of human nature—we love to laugh and love making others laugh even more. That’s why, when we see a funny video or image, our first instinct is usually to share it with our friends or family members.
If you make your video truly funny or amusing, you’ll increase your chances of getting shared, and the more shared your video is, the more likely it will be to spread infinitely.
TELL YOUR STORY
Every marketer is talking about becoming a “story teller”. Humans have been telling and enjoying stories for thousands of years. We all love them and we all have a story. Make sure you tell that story and don’t get hung up on the details!
BLOGGERS ANS NEWS MEDIA
Identify bloggers and news media who may find your video unique and will promote it even more.
Publicity is the play today to garner attention for a video that already has momentum. Some companies pay bloggers to repost their videos, so prepare to use your wallet if you wander down this path.
GET INTO THE CUSTOMER’S HEAD
Today’s customers are looking for you when considering a purchase. So think about all the moments they might be thinking of you and ask yourself: what would I search for or want to do? The answer can become the title for the video you’re going to create.
When you’re new to online video for business, you’ll likely be watching the numbers because in the digital world, numbers means success. While hits, plays, shares and engagement levels are all important, keep in mind that overall trends are more important vs the performance of a single video. How are all of your videos performing? Are your videos driving the action you want viewers to take? Are you seeing an increase in business? These are questions to keep top of mind as you look at how well your video advertising strategy is working
Creating viral videos isn’t easy — if it was, every business would have a few viral hits. These nine pieces of advice can help you improve your content’s sharability and quality, improving your odds at viral success.