If you don’t know what SnapChat is, don’t worry. It’s a relatively new iPhone app that is very popular with teens. But it isn’t only popular with teens. Snapchat is growing, and it’s growing fast. Snapchat is a mobile app that allows you to send self-destructible photos and videos to your friends. That’s right, they actually self-delete after 10 seconds at the most.
Snapchat it’s one of the most effective ways to build and establish relationships with customers. As a small business, adding Snapchat to your social media marketing can help grow your brand with minimal effort.
Here are 7 ways to use Snapchat to effectively engage interest:
Sending snaps of clues and tips for people to win prizes
Sending out discounts helps build brand reputation and loyalty
3- Send insider marketing
Reward loyal fans with exclusive images to create excitement and interest
4- Brand gratification
Snapchat can be used as a great way to create interest via a combination of gaming and gratification, offering prizes as well as directing users to other social sites
Encourage users to snap images and videos of an event to see how many people are having fun and sharing their experience with others.
6- Show Your Customers behind the Scenes
With Snapchat you can take a photo of one of your company’s products, for example a piece of handmade furniture or if you are in the restaurant trade a new dish that has been prepared. This can be shared exclusively with fellow customers.
7- Use Snapchat in combination with other social media channels
While your content should be different from other social channels, it doesn’t mean that the content can’t be complementary. Snapchat can be a great way to increase engagement across all social channels.