Make your Content a ‘must read’
You make your content irresistible by creating a killer headline. Shocking, funny, unusual, informative headlines are best. As there is so much ‘noise’ online, the whole point is to catch your reader’s attention in the first place. Most people interested in your industry would probably look at a ‘How to’ headlines. You might also capture their attention by turning it into a direct question. You could incorporate an astounding fact. It’s important to get over the benefit to the reader right away.