Your image belongs to you. Your story belongs to you. It’s time to take control of it. From a marketing perspective, your story is your foundation. So go ahead, build your skyscraper.
Tell your story. It could be the most fun and beneficial marketing project you ever do.
What’s your Story? 10 Tips to Help you Find it.
Start at the beginning. A good writer can make the beginning be almost anywhere, but an obvious place to think about is the day the company opened/was formed etc.
Use philosophy, but don’t preach.
People want to learn who you are and what you stand for. Your story is more than just what happened in year 1, year 2 etc. There is something deeper in it. Bring that out. But be careful on your tone.
Remember the events that created who you are. Details are crucial. Use your five senses and make stories come alive.
Don’t only use your own words.
Talk to your employees, board members, anyone invested in your story and see what they remember. Use these memories to paint a three-dimensional picture. Ask more than one person to remember the same event.
Make the sum bigger than the parts.
You are not just telling your story to tell your story, although it is a nice memento. You have a purpose in mind. You want readers to believe in you the same way you believe in you. It should add up into one powerful thing.
Keep your stories short.
It’s not a performance. You can tell a story in 30 seconds. Good business stories are 1-3 minutes long.
Know the business point you’re making.
And know why this story is important to you. When you do, all the unnecessary elements of the story will fall away.
Tell your readers about the things that make your company and its staff members human.
Captivate your readers.
Entice them with a tale. Don’t bore them with acronyms, data and statistics.